Tirrell D. Whittley is the visionary and executive leader of LIQUID SOUL. Since founding the company in 2001, it has grown into one of the nation’s leading branded lifestyle, sports and entertainment agency specializing in advertising, marketing, social media and publicity. Recognized as an expert in millennial and multicultural marketing, Mr. Whittley has become a trusted advisor for those looking to find impactful ways to target cultural consumers. As a trailblazer in modern marketing solutions, social media, integrated campaigns and creative design, the agency’s distinctive value-add approach has led to substantial yearly growth for the company.
LIQUID SOUL IS THE FUTURE OF MULTICULTURAL MARKETING! THE AGENCY IS AUTHENTIC & UNIQUE, JUST LIKE ITS CLIENTS…THEY ARE AWARD-WINNING BRANDED LIFESTYLE SPECIALISTS® with success in driving targeted consumers to action. LIQUID SOUL powers insights-based integrated marketing communications that builds positive brand reputation, amplifies brand-to-consumer engagement and connects consumers based on core passion point of influence that delivers immediate and long-term brand value. The agency is infused with experts at leveraging strategic communications, advertising, creative, digital marketing, social media, grassroots, publicity and traditional media into well-defined marketing campaigns that are results oriented.
Named one of the Top 25 Architects of Success by the Atlanta Tribune, Mr. Whittley and LIQUID SOUL have evolved into the leading go-to marketing partner for major film and television studios looking to reach targeted audiences to drive box-office success and network ratings. LIQUID SOUL has provided marketing, publicity and social media campaigns for twenty-four (24) number one box office films, including Guardians of the Galaxy (Marvel/Disney), Dawn of the Planet of the Apes (20th Century Fox), Captain America: The Winter Soldier (Marvel/Disney), 12 Years a Slave (Fox Searchlight), Ride Along (Universal Pictures), ‘42’ (Warner Bros. Pictures), The Lorax (Universal), Red Tails (Lucas Films), The Help (DreamWorks), Stomp the Yard, Obsessed, Takers (Sony), The Princess and The Frog (Disney), Green Lantern, The Hangover: Part II, The Town, and Harry Potter and the Deathly Hallows (Warner Bros. Pictures), as well as more than 100 other films that produced over $1.5 billion in box office revenue.
LIQUID SOUL current and past clients include Walmart, General Mills, ESPN, Disney/Marvel, Warner Bros. Pictures, Fox Searchlight, FOX Television, WNBA, NBA TV, Bounce TV, ASPiRE TV, Oxygen Media, HBO, Turner Broadcasting (CNN, TBS and TNT) and NBCUniversal where the agency was responsible for multicultural marketing, media planning and publicity for the network’s entire prime-time, day-time and late-night line-ups.
Among Mr. Whittley’s many distinctions he has been recognized as the Atlanta Business League’s “Entrepreneur of the Year”, Florida A&M University’s “School of Business & Industry (SBI) Hall of Fame” Inductee, “Film Advocate Award” from the BronzeLens Film Festival, “Innovators Award” from the Black Women in Film Network and Who’s Who in Atlanta.
The agency has won numerous awards including the American Marketing Association (AMA) Award for Integrated B2C Marketing, the Association of National Advertisers (ANA) Multicultural Excellence Award for African American Marketing with Walmart, an Effie Award – Bronze “Grassroots Marketing” for CNN’s Black In America Series, multiple Addy and Davey Awards for Integrated and Digital Marketing. As a GMSDC (Georgia Minority Supplier Development Council) certified minority-owned business, LIQUID SOUL has been named a “Top 25 Black Owned Business” by the Atlanta Tribune and a “Top 100 Diversity Owned Business in Georgia” by DiversityBusiness.com.
Mr. Whittley has been featured in the Associated Press, Ebony Magazine, Ebony.com, Black Enterprise, TheRoot.com, Upscale, Rolling Out, NewsOne.com, Sphinx Magazine, Examiner.com, HelloBeautiful.com, The Atlanta Tribune, The Atlanta Voice and The Atlanta Journal-Constitution (AJC). He is a nationally known speaker and has delivered keynotes and marketing insights for prestigious organizations such as NBCUniversal Diversity & Inclusion Council, Children’s Healthcare of Atlanta, General Mills’ Box Tops for Education, Tavis Smiley Foundation’s Leadership Institute, Hollywood Black Film Festival, BronzeLens Film Festival, Peachtree Village Film Festival and B.E.S.T. Academy.
Mr. Whittley is a cum laude graduate of Florida A&M University, with a Bachelors of Science in Accounting. He is active in his community as a life-member of Alpha Phi Alpha Fraternity, Inc., American Marketing Association (AMA)-Atlanta Chapter member and Board of Directors for the 100 Black Men of Atlanta, BronzeLens Film Festival, Atlanta Business League and Florida A&M University Foundation. He is an ordained deacon in his church, Christ the King Baptist Church and resides in a suburb of Atlanta, Georgia with his wife (Kristen) and two daughters (Kennedi & Taylor).