Our Mission at PRO2CEO is to provide comprehensive training, business development consulting services and products specifically for high achieving athletes, artist, entertainers, and organizations that desire to improve their human potential for personal and professional success.
Our Values We Strive To Uphold
Our value position and our vision is…We understand the life of high achieving professionals. The 9Medallions (9M) Method will further allow you to assess where you are, and get you crystal clear on the direction you need to go next.
MEET THE TEAM
CEO & Principal
Keith Carr is an entrepreneur and philanthropist. Keith is a Co-Founder of PRO2CEO. He currently serves as General Partner. Keith partnered with his brother Kevin to launch PRO2CEO based on his extensive consulting background and brings over a decade and a half of direct business strategy, operations, research and management to the company.
Prior to PRO2CEO, Keith founded FOREFRONT Consulting, LLC in 2001 and is currently the company’s Principal. FOREFRONT is a consulting, research and advisory services firm that provides a broad range of professional business services. FOREFRONT is a Florida-based firm with national and international reach that uses the multi-industry knowledge and expertise of its consultants to solve problems of vital importance to its clients in strategy, planning, individual and organizational business process improvement, change management, creative branding, audit, compliance, risk management, security, training, online learning development, and technology-enabled learning development systems and web-based training. FOREFRONT’s expertise assists its clients in developing comprehensive assessment and performance measurement strategies that identify, evaluate, and monitor program or capital investment costs, benefits, risks, and results against short and long-term performance objectives.
Keith Carr also founded two other companies. He is the founder of the iDTheft Solutions Corporation in 2002, a privacy protection firm that specializes in information breach assistance, technology enabled Identity Theft (ID theft) prevention and resolution services and products for consumers and financial institutions. iDTheft Solutions also provides corporate background screening services and advisory services that assists private sector entities, institutions and non-profit organizations in protecting critical business objectives and successfully navigating legal and regulatory challenges.
Carr recently co-founded 4F Applied Technologies in January 2016, an enterprise business computing company. 4F provides custom business information technology platforms, consulting, and business process advisory services. 4F technology focuses on implementing enterprise IT, platform as a service and related technology assistance for public, private and non-profit entities. NoteActive is the first 4F enterprise software release.
The client portfolio of Carr’s companies consist of public, private and non-profit clients that includes – multiple Federal, State, County and City governments, private sector and non-profits organizations. A brief client list includes the US Department of Health and Human Services, Department of Justice – Bureau of Justice Assistance, Southeast Corporate, US Departments of Health and Human Services and Justice, Florida Network of Youth and Family Services, Florida Departments of Children and Families, Corrections, Juvenile Justice, Health and Emergency Management, City of Miami, and Orange, Seminole, Hillsborough, Lake, Osceola County Governments, YMCA, Lutheran Services, Children’s Home Society to name just a few.
Prior to becoming an entrepreneur, Keith worked nearly 10 years in local, state government agencies and with Florida Legislature in criminal and juvenile justice, probation, organizational management, operations, research and policy development. Keith is a graduate of Florida State University (FSU) and holds a Bachelor’s degree in Criminology and a Master’s degree in Public Administration and Policy.
Carr is a Trustee on the FSU Foundation Board of Trustees. He chairs the Foundation’s Audit Committee. He is a Life Member and past Vice President of the Florida State Alumni Association and was also past President of the FSU Black Alumni Association. He is also a past board member of the FSU School of Criminology and Criminal Justice. Carr was also an Adjunct Professor for 4 years at FSU. Further, he has served as a speaker at numerous national conferences/meetings on various organizational and performance improvement, risk management and fraud related topics.
Carr is philanthropist. He is a member of Alpha Phi Alpha Fraternity, a professional community and civic organization. Carr shares his time by mentoring to youth and provides business mentorship to start-up and early stage non-profit organizations. Since 2005 he has contributed 5% percent of product, one percent of equity, and 5% percent of his consultants and employees’ hours back to the communities it serves. Carr and his wife have focused their personal philanthropy on providing access to higher education for First-Generation College Students from their home-towns by establishing a Scholarship fund in their names at FSU. Carr resides in Orlando, Florida with his wife and daughter.
Tirrell D. Whittley
Tirrell D. Whittley
Tirrell D. Whittley is the visionary and executive leader of LIQUID SOUL. Since founding the company in 2001, it has grown into one of the nation’s leading branded lifestyle, sports and entertainment agency specializing in advertising, marketing, social media and publicity. Recognized as an expert in millennial and multicultural marketing, Mr. Whittley has become a trusted advisor for those looking to find impactful ways to target cultural consumers. As a trailblazer in modern marketing solutions, social media, integrated campaigns and creative design, the agency’s distinctive value-add approach has led to substantial yearly growth for the company.
LIQUID SOUL IS THE FUTURE OF MULTICULTURAL MARKETING! THE AGENCY IS AUTHENTIC & UNIQUE, JUST LIKE ITS CLIENTS…THEY ARE AWARD-WINNING BRANDED LIFESTYLE SPECIALISTS® with success in driving targeted consumers to action. LIQUID SOUL powers insights-based integrated marketing communications that builds positive brand reputation, amplifies brand-to-consumer engagement and connects consumers based on core passion point of influence that delivers immediate and long-term brand value. The agency is infused with experts at leveraging strategic communications, advertising, creative, digital marketing, social media, grassroots, publicity and traditional media into well-defined marketing campaigns that are results oriented.
Named one of the Top 25 Architects of Success by the Atlanta Tribune, Mr. Whittley and LIQUID SOUL have evolved into the leading go-to marketing partner for major film and television studios looking to reach targeted audiences to drive box-office success and network ratings. LIQUID SOUL has provided marketing, publicity and social media campaigns for twenty-four (24) number one box office films, including Guardians of the Galaxy (Marvel/Disney), Dawn of the Planet of the Apes (20th Century Fox), Captain America: The Winter Soldier (Marvel/Disney), 12 Years a Slave (Fox Searchlight), Ride Along (Universal Pictures), ‘42’ (Warner Bros. Pictures), The Lorax (Universal), Red Tails (Lucas Films), The Help (DreamWorks), Stomp the Yard, Obsessed, Takers (Sony), The Princess and The Frog (Disney), Green Lantern, The Hangover: Part II, The Town, and Harry Potter and the Deathly Hallows (Warner Bros. Pictures), as well as more than 100 other films that produced over $1.5 billion in box office revenue.
LIQUID SOUL current and past clients include Walmart, General Mills, ESPN, Disney/Marvel, Warner Bros. Pictures, Fox Searchlight, FOX Television, WNBA, NBA TV, Bounce TV, ASPiRE TV, Oxygen Media, HBO, Turner Broadcasting (CNN, TBS and TNT) and NBCUniversal where the agency was responsible for multicultural marketing, media planning and publicity for the network’s entire prime-time, day-time and late-night line-ups.
Among Mr. Whittley’s many distinctions he has been recognized as the Atlanta Business League’s “Entrepreneur of the Year”, Florida A&M University’s “School of Business & Industry (SBI) Hall of Fame” Inductee, “Film Advocate Award” from the BronzeLens Film Festival, “Innovators Award” from the Black Women in Film Network and Who’s Who in Atlanta.
The agency has won numerous awards including the American Marketing Association (AMA) Award for Integrated B2C Marketing, the Association of National Advertisers (ANA) Multicultural Excellence Award for African American Marketing with Walmart, an Effie Award – Bronze “Grassroots Marketing” for CNN’s Black In America Series, multiple Addy and Davey Awards for Integrated and Digital Marketing. As a GMSDC (Georgia Minority Supplier Development Council) certified minority-owned business, LIQUID SOUL has been named a “Top 25 Black Owned Business” by the Atlanta Tribune and a “Top 100 Diversity Owned Business in Georgia” by DiversityBusiness.com.
Mr. Whittley has been featured in the Associated Press, Ebony Magazine, Ebony.com, Black Enterprise, TheRoot.com, Upscale, Rolling Out, NewsOne.com, Sphinx Magazine, Examiner.com, HelloBeautiful.com, The Atlanta Tribune, The Atlanta Voice and The Atlanta Journal-Constitution (AJC). He is a nationally known speaker and has delivered keynotes and marketing insights for prestigious organizations such as NBCUniversal Diversity & Inclusion Council, Children’s Healthcare of Atlanta, General Mills’ Box Tops for Education, Tavis Smiley Foundation’s Leadership Institute, Hollywood Black Film Festival, BronzeLens Film Festival, Peachtree Village Film Festival and B.E.S.T. Academy.
Mr. Whittley is a cum laude graduate of Florida A&M University, with a Bachelors of Science in Accounting. He is active in his community as a life-member of Alpha Phi Alpha Fraternity, Inc., American Marketing Association (AMA)-Atlanta Chapter member and Board of Directors for the 100 Black Men of Atlanta, BronzeLens Film Festival, Atlanta Business League and Florida A&M University Foundation. He is an ordained deacon in his church, Christ the King Baptist Church and resides in a suburb of Atlanta, Georgia with his wife (Kristen) and two daughters (Kennedi & Taylor).
Charlene Castellanos is a Chief Brand Strategist developing stand-out athletes,coaches, and executives in the sports industry through powerful brand strategy,sell-out launches, and creating unforgettable public personas. An Air Forceveteran, Charlene isa diligent and insightful leader with an in-depthunderstanding of the power of your reputation and brand influence. Earning anMA in Public Relations and BS in Marketing Communications, Charlene has over10 years of brand and marketing and has honed a strategic mindset for communications, brand alchemy, and public persuasion. Charlene partners with sports professionals who want to create a legacy beyond the game.
Chief Commercial Officer
Business Operations Manager
Meneftha Pierre is a South Florida native who earned her Bachelor of Arts in Human Communication from the University of Central Florida in 2015.She also graduated with her Master of Business Administration in Sport Management from Florida Atlantic University in 2018.Pierre has over five years of varying experience in sports at the collegiate, non-profit and professional level. Not limited to just sports, Pierre has a background in event planning and project management.